Advisory Board

Webinar

How health plans are using AI to deliver a better member experience

Tuesday, October 20, 2026
5:00 PM-6:00 PM

About the webinar

AI investments in member engagement are increasingly concentrated in high-volume touchpoints that impact millions of members and require significant human effort. From personalized outreach and care navigation to contact center transformation, health plans are using AI to create more convenient member experiences while improving efficiency. Learn where plans are focusing their efforts, what results they are seeing, and what the future of AI-enabled member engagement looks like.

Things you'll learn:

  • Why member expectations are changing and how consumer experiences in retail, banking, and technology are reshaping what members expect from their health plans.
  • Where leading health plans are deploying AI today, including member outreach, care navigation, contact centers, and personalized engagement.
  • How plans are balancing member experience and operational efficiency, with real-world examples of AI initiatives that are improving engagement while reducing administrative burden.

You must register to join the session and access materials or the recording.

Speakers

Take a look at our speakers scheduled for this event

Sally Kim

Director, Health plan research
Advisory Board

Annette Hill

VP Customer Care & RNI Chief Operating Officer
Medical Mutual of Ohio

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