Advisory Board

Webinar

How to design an ASC-specific commercial strategy

Tuesday, September 22, 2026
5:00 PM-6:00 PM

About the webinar

Physicians as owners, informal processes, and razor-thin margins—ASCs are a different kind of customer. See how suppliers can build and/or tailor their commercial strategy to prove value to customers specifically in the outpatient setting.

Things you'll learn:

  • The biggest way ASC purchasing differs from hospital purchasing.
  • Key considerations for any supplier when building or evolving their ASC commercial strategy.
  • How trends in the ASC landscape will shape purchasing behaviors in the future.

You must register to join the session and access materials or the recording.

Speakers

Take a look at our speakers scheduled for this event

Nick Hula

Director, Research
Advisory Board

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