Advisory Board

Webinar

Understanding health plan decision-makers

Tuesday, October 6, 2026
5:00 PM-5:45 PM

About the webinar

Health plan strategy is shaped by a diverse set of leaders — each with distinct priorities, pressures, and definitions of value. This webinar equips you with a sharper understanding of payer personas across key functions, from clinical leadership to operations and strategy. Learn how to tailor your outreach, align to evolving plan priorities, and position your organization as a compelling partner in an increasingly complex environment.

Things you'll learn:

  • How to tailor your message to different payer decision-makers so your outreach resonates with what matters most to them 
  • How health plans decide which providers, vendors, and partners earn their attention 
  • What problems health plan leaders are trying to solve in 2026

 

You must register to join the session or access the materials or recording.

 

Speakers

Take a look at our speakers scheduled for this event

Sally Kim

Director, Health plan research
Advisory Board

Registration

* 

What's your primary purpose for participating in this event?

This question is required.
* 

By clicking submit below I agree and consent to Advisory Board collecting, using, processing, and storing my personal information including my name and email so that Advisory Board may contact me in relation to the services that I receive from Advisory Board. I acknowledge that my personal data will be stored within the United States of America which may not provide the same level of protection as my home country. This consent is valid unless I have opted out or withdrawn consent. I understand that consent may be withdrawn at any time by contacting Optum at information_governance@optum.com. Advisory Board is a subsidiary of Optum. All Advisory Board research, expert perspectives, and recommendations remain independent.

Advisory Board