Advisory Board

Webinar

Understanding health system decision-makers

Thursday, September 10, 2026
5:00 PM-6:00 PM

About the webinar

Selling to hospitals is more complex than ever, with decisions shaped by multiple leaders across the organization. Join us to explore how different roles approach strategy, operations, and growth — and learn how to tailor your conversations to resonate with what matters most to each decision-maker.

 

Things you'll learn:

  • How leading health systems are responding to industry disruption, including outpatient migration, AI adoption, growing competition for patients and physicians, and increasing demands for operational efficiency.
  • How to tailor your message to key health system decision-makers — including CFOs, CMOs, COOs, CSOs, CIOs, and service line leaders — by speaking directly to the goals, metrics, and challenges that define their roles.
  • How to build more credible executive conversations by uncovering strategic priorities, identifying addressable opportunities, and positioning your organization as a partner that helps leaders prevent loss, accelerate gains, and achieve their goals faster.

 

You must register to join the session or access the materials or recording.

 

Speakers

Take a look at our speakers scheduled for this event

Nick Hula

Director, Research
Advisory Board

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