• Using market data to inform your philanthropy strategy

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    About the webinar

    This session showcases tools to help development leaders better understand their organization’s current competitive positioning, as well as how market forces will shape their hospital and health system’s strategy in both the short and long term. 

    We’ll explore three of Advisory Board’s most popular tools: Market Scenario Planner, Demographic Profiler, and Clinician Supply Profiler. Development leaders can leverage data from these tools to inform campaign priorities, shape donor proposals, and better contribute to leadership discussions.

    Things you'll learn:

    • How to create market-specific growth forecasts for inpatient and outpatient services 
    • How to uncover demographic and consumer information, including five-year forecasts, for custom markets 
    • How to determine which physician specialties are under- or over-supplied in a given market