Advisory Board

Webinar

The state of the industry heading into 2027: The new rules of incumbency

About the webinar

Health systems and health plans have long held the advantages of incumbency: market influence, scale, capital, regulatory expertise, infrastructure, and established relationships. But these advantages no longer guarantee lasting relevance. To earn their place in the future healthcare ecosystem, health systems and health plans must decide where to compete, where to partner, and where to step back. And they’ll need to build the capabilities required to succeed as traditional sources of market advantage lose strength. Join us as we examine why protecting historical market position is no longer enough — and what health system and health plan leaders need to do next. We’ll discuss how leaders can adapt their business models, focus their resources, and navigate an increasingly complex healthcare ecosystem to better serve patients, purchasers, and all stakeholders.

Things you'll learn:

  • How rising affordability pressures, changing patient expectations, and the growing influence of alternative players are reshaping healthcare incumbency
  • Why persistent margin constraints, purchaser activism, and the limits of traditional stabilization and growth strategies are changing the outlook for health systems and plans
  • Which capabilities tomorrow’s incumbents will need to compete, including data mastery, enterprise-wide drug fluency, and care orchestration

You must register to join the session and access materials or the recording.

Speakers

Take a look at our speakers scheduled for this event

Natalie Trebes

Vice president, Executive strategy research, and Adjunct faculty, Advisory Board
Advisory Board

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